Original BeansOriginal Beans - http://originalbeans.com The Planet : Replant It Tue, 28 Jul 2015 12:29:18 +0000 en-US hourly 1 http://wordpress.org/?v=4.2.3 Certification is not enoughhttp://originalbeans.com/certification-is-not-enough/ http://originalbeans.com/certification-is-not-enough/#comments Mon, 06 Jul 2015 15:53:54 +0000 http://www.originalbeans.com/zertifizierung-reicht-nicht-2/ Distribution of the world's cocoa production in comparison to the consumption

Distribution of world’s cocoa production in comparison to consumption (Cocoa Barometer 2015, p.4)

The per capita income of most cocoa growing families is still way below the poverty line, that is the shocking result of the Cocoa Barometer 2015 which was published end of June by FNV Mondiaal, HIVOS, Solidaridad, and the VOICE Network. And this despite the greatly increased market share of chocolate since 2009 and various sustainability initiatives and voluntary commitment declarations of big chocolate companies.

Certified chocolate is good, but not good enough, according to Friedel Hütz-Adams, one of the co-writers of the Cocoa Barometer. The Fairtrade premium, for example, does not garantuee that the farmer families can escape from poverty.

Hütz-Adams makes clear that, “it’s much more important to diversify the cultivation, implement trainings and increase the cocoa price payed to the farmers.” This are exactly the issues adressed by Original Beans, a company that shows how chocolate can be really fair and sustainable.

Philipp und Bauern

Original Beans founder Philipp Kauffmann talking to cocoa farmers in Eastern Congo

Original Beans founder-CEO Philipp Kauffmann gets to the point: Whoever speaks about fairness or even sustainability in the chocolate industry without calculating higher prices for producers is obscuring the truth. Chocolate is a typical down-market product. Thus, it is not surprising that at the end of the supply chain the small-scale farmers are the ones who suffer. A higher price level can only be justified by the experience of great quality. Because only the pleasure of the world’s best chocolates persuades consumers to pay a substantially higher price. At Original Beans we directly transform it into measurable socio-economic sustainability.”

Direct trade, local engagement & reforestation projects: Read here more about the principles that Original Beans has committed itself to.




http://originalbeans.com/certification-is-not-enough/feed/ 0
Philipp Kauffmannhttp://originalbeans.com/philipp-kauffmann/ http://originalbeans.com/philipp-kauffmann/#comments Tue, 23 Jun 2015 14:50:31 +0000 http://originalbeans.com/?p=5808 Philipp follows the motto of his forefather, Georg Ludwig Hartig, who helped to coin the term ‘sustainability’ when in 1791 he wrote that “any wise forest management must use the forest in such a way that generations thereafter can draw at least as much advantage from it as the presently living generation has”. In the 1990ties, Philipp founded one of the first independent telecom companies in the Benelux and Nabuur.com, an Internet portal for volunteers in development. As conservationist, he has worked for WWF on eco-regional conservation and has managed an investment portfolio of biodiversity companies at UNDP in New York. He has concrete reforestation experience as initiator of the world’s first saltwater forest in the deserted delta of the Colorado River.

http://originalbeans.com/philipp-kauffmann/feed/ 0
Harald Sorsthttp://originalbeans.com/harald-sorst/ http://originalbeans.com/harald-sorst/#comments Mon, 22 Jun 2015 10:30:31 +0000 http://originalbeans.com/?p=5245 Our Food Marketing Yogi leads by example to show how soulful, constructive marketing is different from the rest.

http://originalbeans.com/harald-sorst/feed/ 0
Patrick Vacanohttp://originalbeans.com/patrick-von-vacano/ http://originalbeans.com/patrick-von-vacano/#comments Sun, 21 Jun 2015 12:51:41 +0000 http://originalbeans.com/?p=5211 The top sommelier is now tirelessly on the road for good food and fairness to producers. The Gourmet Antifa!

http://originalbeans.com/patrick-von-vacano/feed/ 0
Lena Unbehauenhttp://originalbeans.com/lena-unbehauen/ http://originalbeans.com/lena-unbehauen/#comments Sat, 20 Jun 2015 13:32:28 +0000 http://www.originalbeans.com/?p=13712 This polyglot is as international as our beans: She has travelled to and lived in several countries across the globe. As brand without borders, Original Beans profits both from her language and soft skills: Lena manages the communication flows in different markets (Germany, UK and beyond) and holds our decentralized intercultural team together.

Fascinated by the socio-ecological commitment underlying Original Beans, she gives the brand a face through storytelling on our website – with the goal to connect the conscious consumer directly with the origins of our chocolates.

The master graduate in Journalism & Globalization Studies has worked before as editor of the online magazine Good impact that focuses on sustainability and social business issues.


http://originalbeans.com/lena-unbehauen/feed/ 0
Katrin Bechthttp://originalbeans.com/katrin-becht/ http://originalbeans.com/katrin-becht/#comments Thu, 18 Jun 2015 06:35:18 +0000 http://originalbeans.com/?p=5300 Serious about sustainability in the lifestyle world, she ensures that the German media tells the story behind Original Beans. She is happy to now use her experience from working in different PR agencies in order to do something meaningful for the planet. On her entertaining blog Shoppingdiät she proposes howtobegood-challenges and inspires her readers to make more conscious shopping choices.

http://originalbeans.com/katrin-becht/feed/ 0
Unique taste & commitmenthttp://originalbeans.com/original-beans-unique-in-engagement-taste/ http://originalbeans.com/original-beans-unique-in-engagement-taste/#comments Wed, 17 Jun 2015 12:05:39 +0000 http://www.originalbeans.com/?p=14726 “Original Beans is one of the best chocolate companies out there”, opines Matt Caputo, president of A Priori (Original Beans distributor in the US). With Original Beans chocolates he feels he can do something good for the environment AND for his taste buds. His résume: Original Beans has “past those things common to all cacao but left things that are unique to each origin in a way that is so sexy & so silky!”

http://originalbeans.com/original-beans-unique-in-engagement-taste/feed/ 0
Web Design Internhttp://originalbeans.com/web-design-intern/ http://originalbeans.com/web-design-intern/#comments Wed, 17 Jun 2015 07:56:16 +0000 http://www.originalbeans.com/?p=14724 The Company

Original Beans is an award winning chocolate company, that markets and distributes across retailers, high-end restaurants and hotels in Europe and overseas a range of super-premium chocolates. The company’s mission focuses on the promotion of rainforest conservation in the regions it sources cacao beans from, and a sound ecological management along the rest of the supply chain. One of Original Beans’ primary drivers is to create positive messages around the promise of replenishing supply chains: returning more to the Earth than they take. “Treat yourself, treat the Earth”, is a simple summary of Original Beans’ ethos and team spirit.


Job Description

Original Beans (OBC) aims to expand its tools for online customer participation in 2016. We are developing an online strategy based on our website, webshop and a collaboration with a crowdfunding platform. The web design intern will be part of the online team and will support us on the development of a unique user experience (UX) within our new website and webshop. Also, s/he will assist us during the migration process from our current CMS. S/he will report to Original Beans’ web and communication managers.



  • Co-Develop the functional design for the new website and webshop.
  • Support on researching and implementing the user experience thought our new online strategy.
  • Support on implementing our SEO strategy.
  • Create a protocol for using the new back-end among the different platforms. (wordpress-crowdfunding platform, social media)
  • Support on testing and launching the new website and webshop.


Qualifications and winning candidate characteristics

  • Passionate about web development, design, chocolate and sustainability
  • Working knowledge of php, javascript, html and CSS.
  • Working knowledge with wordpress CMS.
  • Work experience on improving User Experience and SEO.
  • Articulate in English. German or Spanish are a plus.
  • Happy to work within a multi-cultural environment.
  • Self-starting and self-sufficient.
  • Minimum age: 20 years

What’s in it for you? 

You will become knowledgeable about co-creating a user experience strategy for a new website and webshop. You will also learn more about SEO, google analytics and addwords. You will work in a professional environment and have ample opportunities to understand how a company operates on a sustainable level. Remuneration is based on a common monthly internship basis.


Key Facts & Application

Location: Amsterdam; Part-time; Starting date: as of immediate; Duration: minimum 4 months.

Please send your CV and covering letter as soon as possible to ignacio@originalbeans.com



http://originalbeans.com/web-design-intern/feed/ 0
Julia Mreichehttp://originalbeans.com/julia-mreiche/ http://originalbeans.com/julia-mreiche/#comments Mon, 15 Jun 2015 07:44:57 +0000 http://www.originalbeans.com/julia-mreiche-2/ Julia enriches Original Beans with the fertile combination of structure und passion. Her long-term experience in strategy & marketing for renamed brands is complemented by concious lifestyle & big love for sustainable chocolate.



http://originalbeans.com/julia-mreiche/feed/ 0
Jan Schuberthttp://originalbeans.com/jan-marcel-schubert/ http://originalbeans.com/jan-marcel-schubert/#comments Sun, 14 Jun 2015 18:55:19 +0000 http://originalbeans.com/?p=5159 In search of the origins of cacao in Southamerica, Jan learned from the bottom up everything about the delicious fruit & and its multilayer manufacturing process. Our “Mr. Bean” oversees the Original Beans projects in Latin America and passes on his knowledge on fairs and through lectures.

http://originalbeans.com/jan-marcel-schubert/feed/ 0