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Consumers’ health loss is Big Candy’s profit. Ultra-processed junk foods, like most chocolate candies, account for half of consumers’ daily caloric intake in some Western countries. Big Candy has built a 75 billion Euro market peddling sugar and calling it chocolate. Good cacao beans are the antidote to sugar. We have compared the Original Beans chocolate range to competitors like Valrhona, Ritter, or Vivani.
Original Beans offers 8% more cacao across the board - that is 8% less sugar. In comparison to Lindt Excellence it’s 15%, in comparison to Tony’s Chocolonely even 23%. Note to self: If sugar is the first ingredient on the list, I am eating candy, not chocolate.