“In terms of carbon capture, you get by far your biggest bang for your buck in the tropics, but every one of us can get involved”, says Thomas Crowther, one of the researchers. And we are getting involved. Planting projects have become popular with national governments, wealthy individuals and major corporations. These efforts raise crucial questions. What sorts of trees should we plant? And where? On whose land? To what end?

One Bar: One Tree (OBOT, the very first tree program of its kind) was never about marketing or ticking a box. It was never just about trees either.

We have never outsourced tree planting and forest protection to third parties. From the beginning, our goal was to connect chocolate lovers and cacao growers in such a way that both sides emerge stronger.

Founded in 2010, OBOT is key to our mission to regenerate what we consume. To date we have grown more than three million trees. OBOT helps protect endangered species, cool the climate and improve the livelihoods of the growers we work with. Whoever breaks off a piece of Original Beans chocolate not only enjoys the rarest cacao beans on earth in its purest form, but also plants or protects a tree with the cacao growers and thereby changes something for real!