Why Do We Say Foodprint

and Not Footprint?!


June 02, 2025

Earlier this year, we proudly shared our Foodprint 2024. One question we’re often asked is:

“Why do you call it a Foodprint – with a D, not a T?”

The answer is simple, yet profound.


Because for us, chocolate is not candy. It’s food.

And not just any food, but one of the most storied, sacred, and culturally rich foods that we have on our planet. A food that has the power to have an impact beyond delicious chocolate.


 
It starts with Nature

Chocolate allows us to regenerate what we consume. Our regenerative and organic cacao forests strengthen biodiversity, protect endangered wildlife, and are climate-positive, meaning they draw more CO2 from the atmosphere than we emit during the entire chocolate-making process.
But that’s just the beginning.
 
Beyond Environmental Impact

Beyond our chocolate’s net-positive environmental impact, we change the lives of farmers, uplift their communities, and set a new standard for how things can be done in the chocolate industry.
We are proud to support and uplift cacao-farming communities, help preserve Indigenous lands and traditions, champion regenerative farming practices, and create a fairer, more transparent supply chain.
 
What Foodprint Really Means

This broader impact is captured by the term Foodprint. 
It’s not just about carbon numbers or trees grown and protected, it’s about real change on all fronts. From the ancient Chuncho cacao groves in Peru to the wild forests of Virunga Park in Congo, our Foodprint tells a story of livelihoods improved, rainforests protected, and of indigenous lands and knowledge preserved.
 
Toward a New Standard in Chocolate

We believe that chocolate can and must do more.
Our Foodprint reflects how we work hand in hand with growers to go beyond sustainability, toward regeneration, and how that shift changes lives, ecosystems, and the future of chocolate.
The term Foodprint shows the amazing and complex impact of the cacao fruit.

A Foodprint that matters.
Together, 100% regenerative.

Flavours of fruity honey and jasmine tea resound as vividly in this chocolate from rarest of rare Beniano cacao as the last blue-throated macaws in the Beni’s wild forests.

Foraging across the Beni’s archipelago of wild forests, indigenous cacao collectors often only reach their trees by canoe. Your purchase of the vivid Beni Wild 66% helps preserve this cacao wilderness and its lively inhabitants.

  • Vegan

  • Climate +

  • Fair +

  • Zero Waste