That’s not a bad thing, of course. But you can understand how it makes communicating about our very effective, decade-old, core-to-our-business tree planting programme a bit tricky.
One Bar: One Tree (OBOT, the very first tree program of its kind) was never about marketing or ticking a box. It was never just about trees either.
We have never outsourced tree planting and forest protection to third parties. From the beginning, our goal was to connect chocolate lovers and cacao growers in such a way that both sides emerge stronger.
Founded in 2010, OBOT is key to our mission to regenerate what we consume. To date we have grown more than three million trees. OBOT helps protect endangered species, cool the climate and improve the livelihoods of the growers we work with. Whoever breaks off a piece of Original Beans chocolate not only enjoys the rarest cacao beans on earth in its purest form, but also plants or protects a tree with the cacao growers and thereby changes something for real!